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Mentus, Ron's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
569 |
Total
Citations
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1.
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Marketing Economics
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Johnson, Richard R.
Independent Mentus, Ron
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Wilcox, Ronald T.
University of Virginia (UVA) - Darden School of Business
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569
(21,435)
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Johnson, Richard R.
Independent Mentus, Ron
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Wilcox, Ronald T.
University of Virginia (UVA) - Darden School of Business
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69
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Mentus, Ron
affiliation not provided to SSRN Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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500
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy
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