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Decker, Reinhold
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Professor of Marketing
University of Bielefeld - Department of Business Administration and Economics
P.O. Box 100131 D-33501 Bielefeld, NRW 33501 Germany +49.521.1066913 (Phone) +49.521.1066456 (Fax)
email address
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Decker, Reinhold's
Scholarly Papers
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Aggregate Statistics |
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Total Downloads
285 |
Total
Citations
5 |
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1.
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Decker, Reinhold University of Bielefeld - Department of Business Administration and Economics Trusov, Michael University of Maryland - Robert H. Smith School of Business
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03 Sep 10
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Last Revised:
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30 Dec 12
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144
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Consumer Research, Online Product Reviews, Preference Elicitation, Product Management, User Generated Content
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2.
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Kroll, Frank University of Bielefeld - Department of Business Administration and Economics Chudziak, Fabian affiliation not provided to SSRN Decker, Reinhold University of Bielefeld - Department of Business Administration and Economics
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75
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China, Chinese consumer, meta-analysis
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3.
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Kroll, Frank University of Bielefeld - Department of Business Administration and Economics Decker, Reinhold University of Bielefeld - Department of Business Administration and Economics Hentschel, Dieter University of Paris 3 Sorbonne Nouvelle
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23 May 11
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Last Revised:
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30 Dec 12
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66
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Eye-tracking, online product descriptions, power words
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3
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