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Rangaswamy, A.'s
Scholarly Papers
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Total Downloads
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1.
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How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets Bruyn, A. de affiliation not provided to SSRN Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, A. affiliation not provided to SSRN Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Posted:
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17 Aug 06
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Last Revised:
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18 Mar 11
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160
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets Bruyn, A. de affiliation not provided to SSRN Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, A. affiliation not provided to SSRN Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Marketing Decision Support Systems, Marketing Decision Models, Marketing Information Systems, Feedback, Learning
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets Bruyn, A. de affiliation not provided to SSRN Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, A. affiliation not provided to SSRN Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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