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Huber, Jan-Alexander's
Scholarly Papers
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Total Downloads
1,626 |
Total
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Helmig, Bernd University of Mannheim - Department of General, Public and Nonprofit Management Huber, Jan-Alexander Bain & Company Leeflang, Peter S.H. University of Groningen - Faculty of Economics and Business
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Co-branding, Spill-Over Effects, Success Factors of Co-brands
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Helmig, Bernd University of Mannheim - Department of General, Public and Nonprofit Management Huber, Jan-Alexander Bain & Company Leeflang, Peter S.H. University of Groningen - Faculty of Economics and Business
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339
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Co-branded products, Behavioural intentions, Brand attitudes, Consumer motives, Brand/Product fit
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