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Luan, Y. Jackie
 SSRN Author Rank: 36,099 by Downloads
 Assistant Professor of Business Administration
 

Tuck School of Business at Dartmouth


 Hanover, NH 03755
 United States
 email address

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Aggregate Statistics
Total
Downloads
493		 Total
Citations
1
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Development and Impact of Consumer Word of Mouth in New Product Diffusion | Show Abstract | Download |
Tuck School of Business Working Paper No. 2009-65
Working Paper Series
Luan, Y. Jackie
Tuck School of Business at Dartmouth
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
27 Aug 09
493
(26,224) 		1
2.  
Forecasting Marketing Mix Responsiveness for New Products | Show Abstract |
Journal of Marketing Research, Forthcoming
Accepted Paper Series
Luan, Y. Jackie
Tuck School of Business at Dartmouth
Sudhir, K.
Yale School of Managemnet
Posted:
01 Nov 07
Last Revised:
27 Aug 09
 

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