Sarah Hong Xiao

Durham University

Old Elvet

Mill Hill Lane

Durham, Durham DH1 3HP

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

1,068

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Darwin's Ghost: Evolutionary Psychology Consumer Behaviour Analysis

Durham University Working Paper No. 110
Number of pages: 33 Posted: 13 Sep 2007
Mike Nicholson and Sarah Hong Xiao
Durham University Business School and Durham University
Downloads 758 (62,015)

Abstract:

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Evolutionary psychology, radical behaviourism, consumer choice, behavioural

2.

Trick or Treat? An Examination of Marketing Relationships in a Non-Deceptive Counterfeit Market

Number of pages: 42 Posted: 13 May 2007
Sarah Hong Xiao
Durham University
Downloads 310 (180,098)

Abstract:

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Counterfeit retailer, marketing relationships, bilateral contingency, business network, competitive environment, the marketing firm