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Sigman, Betsy Page's
Scholarly Papers
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Bertini, Marco London Business School - Department of Marketing Wathieu, Luc Georgetown University - Department of Marketing Sigman, Betsy Page Georgetown University - Robert Emmett McDonough School of Business Norton, Michael I. Harvard Business School
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16 Aug 12
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Last Revised:
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01 Nov 12
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pricing, e-commerce, social couponing
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Norton, Michael I. Harvard Business School Wathieu, Luc Georgetown University - Department of Marketing Sigman, Betsy Page Georgetown University - Robert Emmett McDonough School of Business Bertini, Marco affiliation not provided to SSRN
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