Selected Entire List   Castaño, Raquel  SSRN Author Rank: 48,982 by Downloads  Professor of Marketing   Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM)  Calle del Puente 222.  Col. Ejidos de Huipulco. Tlalpan  Mexico, Mexico DF 14380  Mexico  email address   SSRN's personal information usage policy Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.

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. Castaño, Raquel's Scholarly Papers Click on the title of any column to sort the table by that column. Aggregate Statistics Total Downloads 305 Total Citations 1 Papers (2) Authors Date Downloads  (Rank) Citations ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected   Selected   Selected      Original List  Original List     All Versions  Hide All Versions     All Abstracts  Hide All Abstracts     Legend Legend close   eDocument is available from the SSRN eLibrary for free eDocument is available for a fee 1.   Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation | Show Abstract Hide Abstract | Download | Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008 Accepted Paper Series Castaño, Raquel Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) Sujan, Mita Tulane University Kacker, Manish DeGroote School of Business, McMaster University Sujan, Harish Tulane University Posted: 03 Nov 06 Last Revised: 09 May 11 305 (47,274) 1 New Products, Consumer Behavior, Mental Simulation, Temporal Distance, Communication Strategy, Inter-temporal Choice 2.   Preparing for the Adoption of the New Arrival | Show Abstract Hide Abstract | GfK Marketing Intelligence Review, Vol. 1, No. 2, pp. 16-23, 2009 Accepted Paper Series Castaño, Raquel Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) Sujan, Mita Tulane University Kacker, Manish DeGroote School of Business, McMaster University Sujan, Harish Tulane University Posted: 04 May 11 Last Revised: 09 May 11   Records 1 - 2 of 2 matches [ 1 ]

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