.
Ülkümen, Gülden's
Scholarly Papers
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column.
Aggregate Statistics
Total 480
Total Citations 5
1.
Ülkümen, Gülden University of Southern California
Thomas, Manoj Cornell University - Samuel Curtis Johnson Graduate School of Management
Morwitz, Vicki New York University (NYU) - Department of Marketing
183(81,627)
3
cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment
2.
Ülkümen, Gülden University of Southern California
Chakravarti, Amitav New York University (NYU) - Department of Marketing
Morwitz, Vicki New York University (NYU) - Department of Marketing
155(95,228)
categorization, heuristics, new products, mindset, decision making
3.
Chakravarti, Amitav New York University (NYU) - Department of Marketing
Janiszewski, Chris University of Florida - Department of Marketing
Ülkümen, Gülden University of Southern California
Posted:
21 Nov 06
Last Revised:
28 Nov 11
50(200,669)
2
4.
Ülkümen, Gülden University of Southern California
Cheema, Amar University of Virginia (UVA), McIntire School of Commerce
48(204,391)
goals, saving, financial decision making, goal specificity, construal level
5.
Ülkümen, Gülden University of Southern California
Thomas, Manoj Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
06 Dec 12
Last Revised:
07 Feb 13
32(238,293)
Duration Framing, Personal Relevance, Process Simulation, Mental Simulation, Duration Perception
6.
Chakravarti, Amitav New York University (NYU) - Department of Marketing
Grenville, Andrew Vision Critical
Morwitz, Vicki New York University (NYU) - Department of Marketing
Tang, Jane Vision Critical
Ülkümen, Gülden University of Southern California
12(303,999)
Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing
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