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Thomas, Robert J.'s
Scholarly Papers
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Total Downloads
361 |
Total
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Spekman, Robert E. University of Virginia (UVA) - Darden School of Business Thomas, Robert J. Georgetown University - Department of Marketing
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Business-to-Business marketing, organizational buying behavior, B2B marketing strategy
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Thomas, Robert J. Georgetown University - Department of Marketing Wind, Yoram Jerry University of Pennsylvania - Marketing Department
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20 Jun 12
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Last Revised:
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01 Nov 12
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Symbiotic innovation, collaboration, co-creation, open innovation, customer-driven innovation, network orchestration
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