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Katona, Zsolt's
Scholarly Papers
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Total Downloads
1,340 |
Total
Citations
6 |
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1.
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Berman, Ron University of California, Berkeley - Haas School of Business Katona, Zsolt University of California, Berkeley - Haas School of Business
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23 Jan 11
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Last Revised:
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07 Nov 12
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408
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2
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Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests
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2.
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Dellarocas, Chrysanthos Boston University - Department of Management Information Systems Katona, Zsolt University of California, Berkeley - Haas School of Business Rand, William M. University of Maryland
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20 Oct 10
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Last Revised:
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27 Mar 12
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343
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4
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Hyperlinks, Media Economics, Content Networks, Content Aggregators, Strategic Network Formation
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3.
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Zhang, Kaifu INSEAD Katona, Zsolt University of California, Berkeley - Haas School of Business
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211
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Contextual Advertising, Targeting, Competition, Game Theory
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4.
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Zubcsek, Peter Pal University of Florida - Department of Marketing Chowdhury, Imran Pace University Katona, Zsolt University of California, Berkeley - Haas School of Business
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127
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communities, social networks, communication, information transmission, network closure
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5.
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Lajos, Joseph INSEAD Katona, Zsolt University of California, Berkeley - Haas School of Business Chattopadhyay, Amitava INSEAD - Marketing Sarvary, Miklos INSEAD - Marketing
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24 Nov 07
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Last Revised:
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15 Sep 08
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126
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Consumer Psychology, Information Processing, Categorization, New Products, Hybrid Products, Experimental Design and Analysis, Network Analysis
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6.
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Katona, Zsolt University of California, Berkeley - Haas School of Business
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13 Feb 12
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Last Revised:
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02 Apr 13
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84
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Consumer participation, product design, uncertainty
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7.
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Katona, Zsolt University of California, Berkeley - Haas School of Business
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41
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Social networks, Influencers, Contest, Advertising
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8.
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Zhang, Kaifu Cheung Kong Graduate School of Business Katona, Zsolt University of California, Berkeley - Haas School of Business
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online advertising, display advertising, targeting
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Records 1 -
8
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