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Chandukala, Sandeep R.'s
Scholarly Papers
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Total Downloads
1,684 |
Total
Citations
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Chandukala, Sandeep R. Kelley School of Business, Indiana University - Department of Marketing Kim, Jaehwan Korea University Business School (KUBS) Otter, Thomas Goethe University Frankfurt, Department of Marketing Rossi , Peter E. UCLA-Anderson School of Management Allenby, Greg M. Ohio State University (OSU) - Department of Marketing and Logistics
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05 Feb 08
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27 Oct 08
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Direct utility models, discrete and continuous choice, Bayesian analysis
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Chandukala, Sandeep R. Kelley School of Business, Indiana University - Department of Marketing Dotson, Jeffrey Vanderbilt University Brazell, Jeffrey P. The Modellers Allenby, Greg M. Ohio State University (OSU) - Department of Marketing and Logistics
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04 Jun 08
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Last Revised:
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04 Mar 10
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Hierarchical Bayes, mediation analysis, structural heterogeneity, variable selection
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Chandukala, Sandeep R. Kelley School of Business, Indiana University - Department of Marketing Edwards, Yancy affiliation not provided to SSRN Allenby, Greg M. Ohio State University (OSU) - Department of Marketing and Logistics
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Heterogeneous variable selection, conjoint analysis, Bayesian hierarchical model
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Chandukala, Sandeep R. Kelley School of Business, Indiana University - Department of Marketing Dotson, Jeffrey Vanderbilt University Brazell, Jeffrey P. The Modellers Allenby, Greg M. Ohio State University (OSU) - Department of Marketing and Logistics
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138
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Hierarchical Bayes, structural heterogeneity, variable selection, mediation analysis
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Chandukala, Sandeep R. Kelley School of Business, Indiana University - Department of Marketing Unnava, H. Rao Ohio State University (OSU) - Department of Marketing and Logistics Allenby, Greg M. Ohio State University (OSU) - Department of Marketing and Logistics
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133
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Advertising Effectiveness, Consumer Needs
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Chandukala, Sandeep R. Kelley School of Business, Indiana University - Department of Marketing Long-Tolbert, S. University of Toledo, Marketing and International Business Allenby, Greg M. Ohio State University (OSU) - Department of Marketing and Logistics
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Threshold model, mixture distribution, service wait times, drivers of service quality
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Records 1 -
6
of 6 matches
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