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Gourville, John T.
 SSRN Author Rank: 6,787 by Downloads
 Associate Professor
 

Harvard Business School


 Soldiers Field
 Boston, MA 02163
 United States
 617-495-6133 (Phone)
 617-496-5637 (Fax)
 email address

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. Gourville, John T.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
3,268		 Total
Citations
9
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Gourville, John T.
Harvard Business School
Posted:
05 Aug 05
1,575
(4,325) 		2
2.  
Gourville, John T.
Harvard Business School
Koehler, Jonathan J.
Northwestern University - School of Law
Posted:
30 Jun 04
615
(19,508) 		6
3.  
Soman, Dilip
University of Toronto - Department of Marketing
Gourville, John T.
Harvard Business School
Posted:
17 Jan 06
513
(24,960) 		1
4.  
Bertini, Marco
London Business School - Department of Marketing
Gourville, John T.
Harvard Business School
Ofek, Elie
Harvard Business School
Posted:
18 Oct 09
355
(39,865) 		 
5.  
Extremeness Seeking: When and Why Consumers Prefer the Extremes | Show Abstract | Download |
HBS Marketing Research Paper No. 07-092
Working Paper Series
Gourville, John T.
Harvard Business School
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
20 May 07
203
(74,487) 		 
6.  
When the Name is the Game | Show Abstract | Download |
Business Strategy Review, Vol. 22, Issue 3, pp. 50-55, 2011
Accepted Paper Series
Bertini, Marco
London Business School - Department of Marketing
Gourville, John T.
Harvard Business School
Ofek, Elie
Harvard Business School
Posted:
29 Aug 11
7
(322,643) 		 
7.  
Pricing to Create Shared Value | Show Abstract |
Harvard Business Review, Vol. 90, No. 6, 2012
Accepted Paper Series
Bertini, Marco
London Business School - Department of Marketing
Gourville, John T.
Harvard Business School
Posted:
16 Aug 12
 
8.  
Barcelo Hotels and Resorts (A) | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-108
Working Paper Series
Gourville, John T.
Harvard Business School
Bertini, Marco
London Business School - Department of Marketing
Posted:
13 Mar 12
 
9.  
Hybrid Electric Vehicles: A 2011 Update | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-125
Working Paper Series
Gourville, John T.
Harvard Business School
Posted:
27 Jan 12
 
10.  
Time for a Unified Campaign? | Show Abstract |
Harvard Business Review, Vol. 89, No. 6, 2011
Accepted Paper Series
Bertini, Marco
London Business School - Department of Marketing
Gourville, John T.
Harvard Business School
Posted:
18 May 11
 
11.  
The Best Way to Name Your Product 2.0 | Show Abstract |
Harvard Business Review, Vol. 89, No. 5, 2011
Accepted Paper Series
Bertini, Marco
London Business School - Department of Marketing
Gourville, John T.
Harvard Business School
Ofek, Elie
Harvard Business School
Posted:
26 Apr 11
 
12.  
New York Life and Immediate Annuities | Show Abstract |
HBS Case No. 510-040, Harvard Business School BGIE Unit
Working Paper Series
Rotemberg, Julio J.
Harvard University - Business, Government and the International Economy Unit
Gourville, John T.
Harvard Business School
Posted:
03 Apr 10
 
13.  
Four Products: Predicting Diffusion (2008) | Show Abstract |
HBS Case No. 508-103, Harvard Business School Marketing Unit
Working Paper Series
Gourville, John T.
Harvard Business School
Posted:
21 Mar 10
 
14.  
The London 2012 Olympic Games | Show Abstract |
HBS Case No. 510-039, Harvard Business School Marketing Unit
Working Paper Series
Gourville, John T.
Harvard Business School
Bertini, Marco
London Business School - Department of Marketing
Posted:
30 Sep 09
Last Revised:
25 Jun 10
 
15.  
Cabot Pharmaceuticals, Inc. | Show Abstract |
HBS Case No. 510-030, Harvard Business School Entrepreneurial Management Unit, Harvard Business School Marketing Unit
Working Paper Series
Cespedes, Frank
affiliation not provided to SSRN
Gourville, John T.
Harvard Business School
Posted:
10 Sep 09
 

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