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Fournier, Susan M.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
3,491 |
Total
Citations
17 |
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1.
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Madden, Thomas
University of South Carolina - Moore School of Business Fehle, Frank
BlueCrest Capital Fournier, Susan M.
Boston University
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2,074
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14
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brands, branding, marketing metrics, marketing productivity, return on investment, marketing and finance, return on brand building investments
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2.
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Fournier, Susan M.
Boston University Alvarez, Claudio
Boston University
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21 Nov 11
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Last Revised:
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27 Mar 12
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421
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marketing, consumer, branding, consumer brand relationship
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3.
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Srinivasan, Shuba
Boston University - School of Management Hsu, Liwu
Boston University - School of Management Fournier, Susan M.
Boston University
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387
(35,457)
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1
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Branding, Shareholder Value, Firm Risk, Brand Management, Marketing-Finance
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4.
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Lawrence, Benjamin
Boston University - School of Management Fournier, Susan M.
Boston University Brunel, Frederic F.
Boston University
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08 May 12
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Last Revised:
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25 Oct 12
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211
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word-of-mouth, co-creation, social media, consumer generated advertising, engagement
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5.
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Lawrence, Benjamin
Boston University - School of Management Fournier, Susan M.
Boston University Brunel, Frederic F.
Boston University
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25 Oct 12
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Last Revised:
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26 Feb 13
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148
(99,603)
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Advertising, Consumer-generated advertising, Consumer engagement
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6.
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Fournier, Susan M.
Boston University Avery, Jill
Simmons College - Graduate School of Management
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134
(107,805)
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2
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marketing, branding, open source branding, consumer engagement
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7.
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Toder Alon, Anat
Peres Academic Center Brunel, Frederic F.
Boston University Fournier, Susan M.
Boston University
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07 May 12
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Last Revised:
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08 Jan 13
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116
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Electronic Word-of-Mouth (eWOM), Word-of-Mouth (WOM), Rhetorical Methods, Social Media, Online Forum, Community
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8.
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Fournier, Susan M.
Boston University Brasel, Adam
Stanford Graduate School of Business Aaker, Jennifer
Stanford University - Graduate School of Business
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Records 1 -
8
of 8 matches
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