Feedback to SSRN

 
  • Selected
  • Entire List
 

Fournier, Susan


 SSRN Author Rank: 5,286 by Downloads
 Associate Professor of Marketing
 

Boston University


 595 Commonwealth Avenue
 Boston, MA 02215
 United States
 617 353 2773 (Phone)
 email address

  SSRN's personal information usage policy
Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.
The RSS feed for this author will notify you of all new papers and revisions as soon as they are added to the SSRN eLibrary.
Popular RSS readers
. Fournier, Susan's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
5,105
Total
Citations
97
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Madden, Thomas
University of South Carolina - Darla Moore School of Business
Fehle, Frank
BlueCrest Capital
Fournier, Susan
Boston University
Posted:
01 Nov 02
2,217
(3,259)
14

2.  
Brands as Relationship Partners: Warmth, Competence, and In-Between | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Psychology, Forthcoming, Boston U. School of Management Research Paper No. 2011-19
Number of Pages in PDF File: 32
Fournier, Susan
Boston University
Alvarez, Claudio
Boston University
Posted:
21 Nov 11
Last Revised:
27 Mar 12
665
(22,896)
1

3.  
Branding and Firm Value | Show Abstract | Download This Paper | Open PDF in Browser |
HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Number of Pages in PDF File: 58
Srinivasan, Shuba
Boston University - School of Management
Hsu, Liwu
Boston University - School of Management
Fournier, Susan
Boston University
Posted:
12 Feb 11
557
(29,272)
2

4.  
The Uninvited Brand | Show Abstract | Download This Paper | Open PDF in Browser |
Boston University School of Management Research Paper No. 2010-32
Number of Pages in PDF File: 41
Fournier, Susan
Boston University
Avery, Jill
Harvard Business School
Posted:
22 Nov 11
365
(49,992)
3

5.  
When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Number of Pages in PDF File: 45
Lawrence, Benjamin
Boston University - School of Management
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
25 Oct 12
Last Revised:
26 Sep 13
334
(55,681)
 

6.  
Fournier, Susan
Boston University
Posted:
11 Dec 13
298
(63,435)
77

7.  
Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads | Show Abstract | Download This Paper | Open PDF in Browser |
Boston U. School of Management Research Paper No. 2012-16
Number of Pages in PDF File: 26
Lawrence, Benjamin
Boston University - School of Management
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
08 May 12
Last Revised:
10 Dec 13
298
(63,435)
 

8.  
Word-­of-­Mouth Rhetorics in Social Media Talk | Show Abstract | Download This Paper | Open PDF in Browser |
Boston U. School of Management Research Paper No. 2012-17
Number of Pages in PDF File: 38
Toder Alon, Anat
Peres Academic Center
Brunel, Frederic F.
Boston University
Fournier, Susan
Boston University
Posted:
07 May 12
Last Revised:
08 Jan 13
215
(89,920)
 

9.  
Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media | Show Abstract | Download This Paper | Open PDF in Browser |
Consumer Psychology in a Social Media World, edited by Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch. Armonk, NY: M. E. Sharpe, 2015. Forthcoming
Number of Pages in PDF File: 32
Sekhon, Tejvir Singh
Boston University - School of Management
Bickart, Barbara A.
Boston University School of Management
Trudel, Remi
Independent
Fournier, Susan
Boston University
Posted:
20 Jan 15
99
(173,002)
 

10.  
Relating Badly to Brands | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
Number of Pages in PDF File: 12
Fournier, Susan
Boston University
Alvarez, Claudio
Boston University
Posted:
11 Dec 13
57
(238,769)
 

11.  
Fournier, Susan
Boston University
Brasel, Adam
Independent
Aaker, Jennifer
Stanford University - Graduate School of Business
Posted:
01 Nov 02
 


Records 1 - 11 of 11 matches
[ 1 ]

© 2015 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo7 in 0.156 seconds