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Fournier, Susan


 SSRN Author Rank: 5,489 by Downloads
 Associate Professor of Marketing
 

Boston University


 595 Commonwealth Avenue
 Boston, MA 02215
 United States
 617 353 2773 (Phone)
 email address

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. Fournier, Susan's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
4,650
Total
Citations
97
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Madden, Thomas
University of South Carolina - Moore School of Business
Fehle, Frank
BlueCrest Capital
Fournier, Susan
Boston University
Posted:
01 Nov 02
2,191
(3,074)
14

2.  
Brands as Relationship Partners: Warmth, Competence, and In-Between | Show Abstract | Download |
Journal of Consumer Psychology, Forthcoming, Boston U. School of Management Research Paper No. 2011-19
Working Paper Series
Fournier, Susan
Boston University
Alvarez, Claudio
Boston University
Posted:
21 Nov 11
Last Revised:
27 Mar 12
634
(22,693)
1

3.  
Branding and Firm Value | Show Abstract | Download |
HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Accepted Paper Series
Srinivasan, Shuba
Boston University - School of Management
Hsu, Liwu
Boston University - School of Management
Fournier, Susan
Boston University
Posted:
12 Feb 11
517
(29,951)
2

4.  
When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising | Show Abstract | Download |
Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Working Paper Series
Lawrence, Benjamin
Boston University - School of Management
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
25 Oct 12
Last Revised:
26 Sep 13
317
(55,074)
 

5.  
The Uninvited Brand | Show Abstract | Download |
Boston University School of Management Research Paper No. 2010-32
Working Paper Series
Fournier, Susan
Boston University
Avery, Jill
Harvard Business School
Posted:
22 Nov 11
316
(55,297)
3

6.  
Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads | Show Abstract | Download |
Boston U. School of Management Research Paper No. 2012-16
Accepted Paper Series
Lawrence, Benjamin
Boston University - School of Management
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
08 May 12
Last Revised:
10 Dec 13
276
(64,509)
 

7.  
Word-­of-­Mouth Rhetorics in Social Media Talk | Show Abstract | Download |
Boston U. School of Management Research Paper No. 2012-17
Working Paper Series
Toder Alon, Anat
Peres Academic Center
Brunel, Frederic F.
Boston University
Fournier, Susan
Boston University
Posted:
07 May 12
Last Revised:
08 Jan 13
195
(92,615)
 

8.  
Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Show Abstract | Download |
Journal of Consumer Research, Vol. 34, March 1998
Accepted Paper Series
Fournier, Susan
Boston University
Posted:
11 Dec 13
169
(105,841)
77

9.  
Relating Badly to Brands | Show Abstract | Download |
Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
Accepted Paper Series
Fournier, Susan
Boston University
Alvarez, Claudio
Boston University
Posted:
11 Dec 13
35
(274,436)
 

10.  
Fournier, Susan
Boston University
Brasel, Adam
Independent
Aaker, Jennifer
Stanford University - Graduate School of Business
Posted:
01 Nov 02
 


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