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Berthon, Pierre R.


 SSRN Author Rank: 43,695 by Downloads
 

Bentley University


 175 Forest Street
 Waltham, MA 02145
 United States
 email address

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. Berthon, Pierre R.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
480
Total
Citations
12
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
When Customers Get Clever: Managerial Approaches to Dealing With Creative Consumers | Show Abstract | Download |
Business Horizons, Vol. 50, No. 1, pp. 39-47, 2007
Accepted Paper Series
Berthon, Pierre R.
Bentley University
Pitt, Leyland
Simon Fraser University - Segal Graduate School of Business
McCarthy, Ian P.
Simon Fraser University (SFU) - Beedie School of Business
Kates, Steven M.
Simon Fraser University (SFU) - Beedie School of Business
Posted:
27 Jan 07
450
(36,238)
3

2.  
Brand Management in Small to Medium-Sized Enterprises* | Show Abstract | Download |
Journal of Small Business Management, Vol. 46, No. 1, pp. 27-45, January 2008
Accepted Paper Series
Berthon, Pierre R.
Bentley University
Ewing, Michael T.
affiliation not provided to SSRN
Napoli, Julie
University of Melbourne - Department of Management
Posted:
30 Dec 07
22
(321,525)
4

3.  
Mobility at Work - A Typology of Mobile Communities of Practice and Contextual Ambidexterity | Show Abstract | Download |
Kietzmann, J., Plangger, K., Eaton, B., Heilgenberg, K., Pitt, L., & Berthon, P. (March 2013). Mobility at work: A typology of mobile communities of practice and contextual ambidexterity. The Journal of Strategic Information Systems, 22(4), 282-297.
Accepted Paper Series
Kietzmann, Jan
Simon Fraser University - Segal Graduate School of Business
Plangger, Kirk
King's College London
Eaton, Ben
University of Oslo
Heilgenberg, Kerstin
Simon Fraser University
Pitt, Leyland
Simon Fraser University - Segal Graduate School of Business
Berthon, Pierre R.
Bentley University
Posted:
06 Nov 14
4
(398,268)
 

4.  
Nomen Est Omen: Formalizing Customer Labeling Theory | Show Abstract | Download |
Plangger, K., Kietzmann, J. H., Pitt, L. F., Berthon, P., & Hannah, D. (2013). Nomen est omen: formalizing customer labeling theory. AMS review, 3(4), 193-204.
Accepted Paper Series
Plangger, Kirk
King's College London
Kietzmann, Jan
Simon Fraser University - Segal Graduate School of Business
Pitt, Leyland
Simon Fraser University - Segal Graduate School of Business
Berthon, Pierre R.
Bentley University
Hannah, David
Simon Fraser University - Management and Organizational Studies Area
Posted:
06 Nov 14
3
(402,574)
 

5.  
Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms | Show Abstract | Download |
Journal of Management Studies, Vol. 45, Issue 8, pp. 1329-1353, December 2008
Accepted Paper Series
Morgan, Robert E.
affiliation not provided to SSRN
Berthon, Pierre R.
Bentley University
Posted:
21 Nov 08
1
(417,429)
5

6.  
Swedish Biotech Smes: The Veiled Values in Online Networks | Show Abstract |
University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Accepted Paper Series
Pitt, Leyland
Simon Fraser University - Segal Graduate School of Business
van der Merwe, Rian
affiliation not provided to SSRN
Salehi-Sangari, Esmail
affiliation not provided to SSRN
Barnes, Bradley
affiliation not provided to SSRN
Berthon, Pierre R.
Bentley University
Posted:
09 Nov 09
 

7.  
McCarthy, Ian P.
Simon Fraser University (SFU) - Beedie School of Business
Pitt, Leyland
Simon Fraser University - Segal Graduate School of Business
Berthon, Pierre R.
Bentley University
Posted:
18 Aug 09
 


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