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Dholakia, Ruby Roy


 SSRN Author Rank: 24,107 by Downloads
 Professor of Marketing
 

University of Rhode Island - College of Business Administration


 Kingston, RI 02881
 United States
 email address

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. Dholakia, Ruby Roy's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,009
Total
Citations
1
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Mobile Advertising: Does Location Based Advertising Work? | Show Abstract | Download |
International Journal of Mobile Marketing, December 2008
Accepted Paper Series
Banerjee, Syagnik (Sy)
University of Michigan Flint
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Posted:
23 Aug 12
582
(24,359)
1

2.  
Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers | Show Abstract | Download |
International Journal of Mobile Communications, Forthcoming
Accepted Paper Series
Banerjee, Syagnik (Sy)
University of Michigan Flint
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Posted:
06 Jan 13
171
(100,502)
 

3.  
India’s Emerging Retail Systems: Coexistence of Tradition and Modernity | Show Abstract | Download |
Journal of Macromarketing, Vol. 32, 2012
Accepted Paper Series
Dholakia, Nikhilesh
University of Rhode Island - College of Business Administration
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Chattopadhyay, Atish
Bharatiya Vidya Bhavan - S.P. Jain Institute of Management & Research (SPJIMR)
Posted:
23 Feb 12
112
(143,102)
 

4.  
Location Based Mobile Advertisements and Gender Targeting | Show Abstract | Download |
Journal of Research in Interactive Marketing, Special Issue on Mobile Marketing and Social Media, 2012
Accepted Paper Series
Banerjee, Syagnik (Sy)
University of Michigan Flint
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Posted:
23 Aug 12
82
(176,731)
 

5.  
Marketing Household Durables in Emerging Markets: Empirical Evidence from India | Show Abstract | Download |
Marketing Household Durables in Emerging Markets: Empirical Evidence from India with Ruby Roy Dholakia, in Journal of International Marketing Strategy, 2012
Accepted Paper Series
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Banerjee, Syagnik (Sy)
University of Michigan Flint
Posted:
23 Aug 12
62
(207,043)
 


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