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Ruby Roy Dholakia

SSRN Author Rank: 16,670 by Downloads

 Professor of Marketing
 

University of Rhode Island - College of Business Administration


 Kingston, RI 02881
 United States
 email address

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. Ruby Roy Dholakia's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
2,068
Total
Citations
1
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Mobile Advertising: Does Location Based Advertising Work? | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Mobile Marketing, December 2008
Number of Pages in PDF File: 23
Banerjee, Syagnik (Sy)
University of Michigan Flint
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Posted:
23 Aug 12
1,132
(8,158)
1

2.  
Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Mobile Communications, Forthcoming
Number of Pages in PDF File: 42
Banerjee, Syagnik (Sy)
University of Michigan Flint
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Posted:
06 Jan 13
225
(88,035)
 

3.  
Dholakia, Nikhilesh
University of Rhode Island
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Chattopadhyay, Atish
Bharatiya Vidya Bhavan - S.P. Jain Institute of Management & Research (SPJIMR)
Posted:
23 Feb 12
122
(165,388)
 

4.  
Location Based Mobile Advertisements and Gender Targeting | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Research in Interactive Marketing, Special Issue on Mobile Marketing and Social Media, 2012
Number of Pages in PDF File: 32
Banerjee, Syagnik (Sy)
University of Michigan Flint
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Posted:
23 Aug 12
108
(167,401)
 

5.  
Marketing Household Durables in Emerging Markets: Empirical Evidence from India | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Household Durables in Emerging Markets: Empirical Evidence from India with Ruby Roy Dholakia, in Journal of International Marketing Strategy, 2012
Number of Pages in PDF File: 16
Dholakia, Ruby Roy
University of Rhode Island - College of Business Administration
Banerjee, Syagnik (Sy)
University of Michigan Flint
Posted:
23 Aug 12
72
(233,301)
 


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