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Mogilner, Cassie's
Scholarly Papers
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Total
Downloads
1,951 |
Total
Citations
17 |
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1.
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Aaker, Jennifer
Stanford University - Graduate School of Business Rudd, Melanie
affiliation not provided to SSRN Mogilner, Cassie
University of Pennsylvania - Marketing Department
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13 Nov 10
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Last Revised:
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05 Apr 12
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984
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brand management, customer relations/retention, market research, marketing implementation, marketing strategy
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Aaker, Jennifer
Stanford University - Graduate School of Business Kamvar, Sepandar
Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
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01 Nov 11
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27 Sep 12
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225
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brand management, power and influence, marketing implemetation, customer relations, consumer choice, advertising, organizational change, marketing strategy, motivation, market research, happiness
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3.
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Aaker, Jennifer
Stanford University - Graduate School of Business Vohs, Kathleen
University of Minnesota, Twin Cities - Carlson School of Management Mogilner, Cassie
University of Pennsylvania - Marketing Department
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23 Jan 10
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27 Sep 12
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205
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Brand Management, customer relations/retention, marketing strategy
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4.
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Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Aaker, Jennifer
Stanford University - Graduate School of Business Pennington, Ginger L.
University of Chicago - Booth School of Business
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18 Jul 07
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Last Revised:
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05 Apr 12
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165
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Aaker, Jennifer
Stanford University - Graduate School of Business Pennington, Ginger L.
University of Chicago - Booth School of Business
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01 Nov 08
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05 Apr 12
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30
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Aaker, Jennifer
Stanford University - Graduate School of Business Pennington, Ginger L.
University of Chicago - Booth School of Business
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| Posted: |
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18 Jul 07
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Last Revised:
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05 Apr 12
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135
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Time, goals, decision making
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5.
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Aaker, Jennifer
Stanford University - Graduate School of Business
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05 Feb 09
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Last Revised:
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05 Apr 12
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124
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attitudes, time, money
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6.
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Kamvar, Sep
Stanford University Aaker, Jennifer
Stanford University - Graduate School of Business
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02 Dec 10
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Last Revised:
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05 Apr 12
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86
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Happiness, Emotion, Time, Age, Hedonics
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7.
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Mogilner, Cassie
University of Pennsylvania - Marketing Department
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83
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happiness, hedonics, time, money, connection
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8.
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Shiv, Baba
Stanford Graduate School of Business Iyengar, Sheena S.
Columbia Business School - Management Division
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01 Sep 11
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Last Revised:
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27 Sep 12
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76
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9.
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Mogilner, Cassie
University of Pennsylvania - Marketing Department Rudnick, Tamar
affiliation not provided to SSRN Iyengar, Sheena S.
Columbia Business School - Management Division
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06 Aug 08
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Last Revised:
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27 Sep 12
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3
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assortment size, variety, satisfaction, choice, categorization
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Records 1 -
9
of 9 matches
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