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Moe, Wendy W.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
2,169 |
Total
Citations
50 |
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1.
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Schweidel, David A.
Emory University - Department of Marketing Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business
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29 Jun 11
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Last Revised:
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18 Oct 12
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546
(22,654)
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Social Media, Brand Sentiment
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2.
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Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business Schweidel, David A.
Emory University - Department of Marketing
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18 Dec 09
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Last Revised:
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09 May 11
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425
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7
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User-Generated Content, Online Word-of-Mouth, Product Ratings and Reviews, Opinion Dynamics
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3.
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Braun, Michael
MIT Sloan School of Management Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business
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28 Jul 11
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Last Revised:
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24 Oct 12
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418
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1
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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models
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4.
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Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business Trusov, Michael
University of Maryland - Robert H. Smith School of Business
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29 Sep 09
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Last Revised:
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02 Apr 10
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264
(55,773)
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9
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User-Generated Content, Online Consumer Product Ratings, Social Dynamics
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5.
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Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business Fader, Peter
University of Pennsylvania - Marketing Department
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13 Aug 07
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Last Revised:
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04 Apr 12
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219
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Advance Selling, Advance Pricing, Event Tickets, Price Tiers, Spot Market, Entertainment Marketing, Weibull Hazard Model, Hierarchical Bayesian Analysis
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6.
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Zhang, Yuchi
University of Maryland - Robert H. Smith School of Business Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business
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133
(108,580)
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social media, user-generated content, probability model, mixture model, Weibull distribution, Hierarchical Bayes, diffusion discontinuity, information chasm
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7.
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Johnson, Eric J.
Columbia Business School - Marketing Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business Fader, Peter
University of Pennsylvania - Marketing Department Bellman, Steven
Murdoch University Lohse, Gerald
Accenture Corporation
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122
(116,505)
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33
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8.
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Zhang, Yuchi
University of Maryland - Robert H. Smith School of Business Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business Schweidel, David A.
Emory University - Department of Marketing
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21
(271,695)
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Social Media, Hazard Model, Text Analysis
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9.
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Healey, John
University of Maryland - Robert H. Smith School of Business Moe, Wendy W.
University of Maryland - Robert H. Smith School of Business
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21
(271,695)
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Movies & Entertainment Marketing, Installed Base Effects, Product Lifecycles, Regression Models, Diffusion Models
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