.
Bezawada, Ram's
Scholarly Papers
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Aggregate Statistics
Total 47
Total Citations 1
1.
Bezawada, Ram State University of New York at Buffalo
Balachander, Subramanian Purdue University - Krannert School of Management
Kannan, P.K. University of Maryland - Robert H. Smith School of Business
Shankar, Venkatesh Texas A&M University (TAMU) - Department of Marketing
47(205,648)
1
cross-category sales, aisle management, display placement, spatial model, marketing mix
2.
Ramkumar, Rishika Texas A&M University (TAMU) - Department of Marketing
Kumar, Ashish Aalto University School of Business
Janakiraman, Ramkumar Texas A&M University (TAMU) - Department of Marketing
Bezawada, Ram State University of New York at Buffalo
Posted:
18 Jan 13
Last Revised:
24 Jan 13
social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences
3.
Bezawada, Ram State University of New York at Buffalo
Pauwels, Koen H. Ozyegin University
organic products, food marketing, empirical generalizations, cross-category, assortment, marketing mix, vector autoregressive models
4.
Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets
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Sridhar, Karthik Ashland University - Dauch College of Business and Economics
Bezawada, Ram State University of New York at Buffalo
Trivedi, Minakshi State University of New York at Buffalo
Posted:
05 Apr 12
Last Revised:
24 Oct 12
Sridhar, Karthik Ashland University - Dauch College of Business and Economics
Bezawada, Ram State University of New York at Buffalo
Trivedi, Minakshi State University of New York at Buffalo
0
consumer new product adoption, multicategory models, sources of information, consumer learning, organic products, food products marketing
Sridhar, Karthik Ashland University - Dauch College of Business and Economics
Bezawada, Ram State University of New York at Buffalo
Trivedi, Minakshi State University of New York at Buffalo
0
Consumer new product adoption, multi-category models, sources of information, consumer learning, organic products, food products marketing
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