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Yang, Sha's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
4,971 |
Total
Citations
69 |
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1.
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Ghose, Anindya
New York University - Leonard N. Stern School of Business Yang, Sha
University of Southern California - Marshall School of Business
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25 Oct 07
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Last Revised:
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26 May 09
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1,791
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39
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Online advertising, Search engines, Hierarchical Bayesian modeling, Paid search, Clickthrough rates, Conversion rates, Keyword ranking, Bid price, Electronic commerce, Cross-Selling, Internet economics
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2.
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Yang, Sha
University of Southern California - Marshall School of Business Ghose, Anindya
New York University - Leonard N. Stern School of Business
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20 Oct 09
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Last Revised:
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27 Oct 12
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981
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21
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Paid search advertising, Organic search listings, Search engines, Click-through rates, Conversion rates, Electronic commerce, Internet markets, Monetization of user - generated content, Hierarchical Bayesian modeling
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3.
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Zhao, Yi
Georgia State University - Department of Marketing Yang, Sha
University of Southern California - Marshall School of Business Narayan, Vishal
Cornell University - Samuel Curtis Johnson Graduate School of Management Zhao, Ying
Hong Kong University of Science & Technology (HKUST)
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09 May 11
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Last Revised:
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21 Sep 12
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555
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Learning Models, Choice Models, Product Reviews
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4.
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Ghose, Anindya
New York University - Leonard N. Stern School of Business Yang, Sha
University of Southern California - Marshall School of Business
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08 Dec 08
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Last Revised:
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25 Oct 12
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419
(32,137)
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2
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Online advertising, Search engine marketing, Sponsored search, Conversion rates, Electronic commerce, Spiilovers, Hierarchical Bayesian estimation
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5.
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Narayan, Vishal
Cornell University - Samuel Curtis Johnson Graduate School of Management Yang, Sha
University of Southern California - Marshall School of Business
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376
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6
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Dyadic data, Hazard models, Bayesian analysis, Internet Marketing, Online Communities
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6.
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Yang, Sha
University of Southern California - Marshall School of Business Zhao, Yi
Georgia State University - Department of Marketing Erdem, Tulin
New York University (NYU) - Leonard N. Stern School of Business Zhao, Ying
Hong Kong University of Science & Technology (HKUST)
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304
(47,423)
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Autologistic choice model, Joint Consumption, Behavioral interaction, Family member decision-making, and Hierarchical Bayesian analysis
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7.
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Gu, Jane Z.
The State University of New York, Albany Yang, Sha
University of Southern California - Marshall School of Business
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06 Oct 09
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Last Revised:
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05 May 11
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240
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1
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Quantity-Discount Effects, Perceived Gains and Losses, Non-Linear Pricing, Transaction Utility
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8.
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Yang, Sha
University of Southern California - Marshall School of Business Zhao, Yi
Georgia State University - Department of Marketing Dhar, Ravi
Yale School of Management - International Center for Finance
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172
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Panel Survey Data Analysis, Measurement Error, Underreporting, Bayesian Analysis
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9.
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An Empirical Study of Word-of-Mouth Generation and Consumption
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Show Abstracts |
Hide Abstracts |
Versions (2)
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hide multiple versions |
Export Bibliographic Info |
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Yang, Sha
University of Southern California - Marshall School of Business Hu, Mantian (Mandy)
Chinese University of Hong Kong (CUHK) Winer, Russell S.
New York University (NYU) - Department of Marketing Assael, Henry
New York University (NYU) - Department of Marketing Chen, Xiaohong
Central South University
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Posted:
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22 Sep 12
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Last Revised:
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29 Jan 13
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133
(108,580)
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Yang, Sha
University of Southern California - Marshall School of Business Hu, Mantian (Mandy)
Chinese University of Hong Kong (CUHK) Winer, Russell S.
New York University (NYU) - Department of Marketing Assael, Henry
New York University (NYU) - Department of Marketing Chen, Xiaohong
Central South University
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0
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word-of-mouth, communication, discrete-choice model, probit model, finite mixture model
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Yang, Sha
University of Southern California - Marshall School of Business Hu, Mantian (Mandy)
Chinese University of Hong Kong (CUHK) Winer, Russell S.
New York University (NYU) - Department of Marketing Assael, Henry
New York University (NYU) - Department of Marketing Chen, Xiaohong
Central South University
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133
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Word-of-Mouth, Communication, Discrete Choice Model, Probit Model, Finite Mixture Model
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Records 1 -
9
of 9 matches
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1
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