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Oh, Jeongha's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
1,335 |
Total
Citations
2 |
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1.
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Oh, Jeongha
University of Texas at Dallas Susarla, Anjana
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management Tan, Yong
University of Washington - Michael G. Foster School of Business
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1,121
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Diffusion, Social Contagion, User-Generated Content, Social Networks, Reflection Problem
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Susarla, Anjana
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management Tan, Yong
University of Washington - Michael G. Foster School of Business Oh, Jeongha
University of Texas at Dallas
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14 Jan 12
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Last Revised:
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28 Aug 12
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214
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Social Media, Social Networks, Word-of-Mouth Marketing, Peer Effects, Cascades, User Generated Content
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Records 1 -
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