.
Morwitz, Vicki's
Scholarly Papers
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column.
Aggregate Statistics
Total 3,034
Total Citations 65
1.
Morwitz, Vicki New York University (NYU) - Department of Marketing
Steckel, Joel New York University (NYU) - Department of Marketing
Gupta, Alok affiliation not provided to SSRN
615(19,260)
9
Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research
2.
Block, Lauren City University of New York (CUNY) - Department of Marketing and International Business
Morwitz, Vicki New York University (NYU) - Department of Marketing
Putsis, William P. London Business School
Sen, Subrata K. Yale School of Management
564(21,696)
3.
Morwitz, Vicki New York University (NYU) - Department of Marketing
Greenleaf, Eric New York University (NYU) - Department of Marketing
Shalev, Edith New York University (NYU)
Johnson, Eric J. Columbia Business School - Marketing
Posted:
26 Feb 09
Last Revised:
26 Jul 11
437(30,476)
1
partitioned pricing, fees, surcharges, taxes, shipping and handling
4.
Thomas, Manoj Cornell University - Samuel Curtis Johnson Graduate School of Management
Morwitz, Vicki New York University (NYU) - Department of Marketing
Posted:
12 Jan 08
Last Revised:
04 May 08
283(51,514)
3
Behavioral Pricing, Heuristics, Numerical Cognition
5.
Ülkümen, Gülden University of Southern California
Thomas, Manoj Cornell University - Samuel Curtis Johnson Graduate School of Management
Morwitz, Vicki New York University (NYU) - Department of Marketing
183(81,446)
3
cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment
6.
Armstrong, J. Scott University of Pennsylvania - Marketing Department
Morwitz, Vicki New York University (NYU) - Department of Marketing
Kumar, V. University of Houston
Posted:
07 Feb 05
Last Revised:
22 Jul 08
181(82,250)
3
Forecasting, sales forecast, CPG, consumer products, purchase intention
7.
Greenleaf, Eric New York University (NYU) - Department of Marketing
Morwitz, Vicki New York University (NYU) - Department of Marketing
Winer, Russell S. New York University (NYU) - Department of Marketing
164(90,256)
8.
Ülkümen, Gülden University of Southern California
Chakravarti, Amitav New York University (NYU) - Department of Marketing
Morwitz, Vicki New York University (NYU) - Department of Marketing
155(95,004)
categorization, heuristics, new products, mindset, decision making
9.
Thomas, Manoj Cornell University - Samuel Curtis Johnson Graduate School of Management
Morwitz, Vicki New York University (NYU) - Department of Marketing
Posted:
16 Jan 08
Last Revised:
04 May 08
152(96,653)
4
Fluency, Behavioral Pricing, Consumer Psychology
10.
Morwitz, Vicki New York University (NYU) - Department of Marketing
Greenleaf, Eric New York University (NYU) - Department of Marketing
Johnson, Eric J. Columbia Business School - Marketing
145(100,773)
19
11.
Morwitz, Vicki New York University (NYU) - Department of Marketing
Johnson, Eric J. Columbia Business School - Marketing
Schmittlein, David affiliation not provided to SSRN
56(189,929)
20
12.
Chandon, Pierre INSEAD
Smith, Ronn J. University of Arkansas
Morwitz, Vicki New York University (NYU) - Department of Marketing
Spangenberg, Eric R. Washington State University
Sprott, David Washington State University
Posted:
17 Oct 07
Last Revised:
10 Feb 12
46(207,625)
1
13.
Winer, Russell S. New York University (NYU) - Department of Marketing
Deighton, John Harvard Business School
Gupta, Sunil Harvard Business School
Johnson, Eric J. Columbia Business School - Marketing
Mellers, Barbara University of California, Berkeley - Marketing Group
Morwitz, Vicki New York University (NYU) - Department of Marketing
O'Guinn, Thomas C. University of Wisconsin - Madison - Department of Marketing
Rangaswamy, Arvind Pennsylvania State University - Department of Marketing
Sawyer, Alan affiliation not provided to SSRN
41(217,548)
2
consumer choice, internet
14.
Chakravarti, Amitav New York University (NYU) - Department of Marketing
Grenville, Andrew Vision Critical
Morwitz, Vicki New York University (NYU) - Department of Marketing
Tang, Jane Vision Critical
Ülkümen, Gülden University of Southern California
12(303,337)
Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing
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