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Moore, Marian Chapman's
Scholarly Papers
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1,969 |
Total
Citations
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1.
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Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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812
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marketing strategy, positioning
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2.
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Marketing Economics
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Johnson, Richard R.
Independent Mentus, Ron
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Wilcox, Ronald T.
University of Virginia (UVA) - Darden School of Business
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569
(21,478)
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Johnson, Richard R.
Independent Mentus, Ron
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Wilcox, Ronald T.
University of Virginia (UVA) - Darden School of Business
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69
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Mentus, Ron
affiliation not provided to SSRN Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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500
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy
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3.
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Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Henderson, Geraldine R.
University of Texas at Austin - Red McCombs School of Business
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243
(61,061)
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marketing strategy, segmentation, positioning
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4.
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Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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113
(123,836)
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consumer behavior, marketing
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5.
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Yemen, Gerry
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Henderson, Geraldine R.
University of Texas at Austin - Red McCombs School of Business
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83
(152,934)
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entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing
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6.
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Snibbieâ®: Spit Happens (B)
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Show Abstracts |
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Versions (2)
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hide multiple versions |
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Yemen, Gerry
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Henderson, Geraldine R.
University of Texas at Austin - Red McCombs School of Business
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76
(161,453)
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Yemen, Gerry
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Henderson, Geraldine R.
University of Texas at Austin - Red McCombs School of Business
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9
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entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing
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Yemen, Gerry
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Henderson, Geraldine R.
University of Texas at Austin - Red McCombs School of Business
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67
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entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing
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7.
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Glinska, Gosia
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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39
(222,074)
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pricing, marketing
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8.
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Glinska, Gosia
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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22
(268,490)
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pricing, marketing
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9.
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Glinska, Gosia
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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12
(303,875)
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pricing, marketing
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10.
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Edson Escalas, Jennifer
Vanderbilt University - Marketing Edell Britton, Julie A.
Duke University - Fuqua School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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Feelings, Affect, Emotions, Advertising, Narrative Structure
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