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Iyengar, Raghuram's
Scholarly Papers
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Total Downloads
2,565 |
Total
Citations
13 |
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1.
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Iyengar, Raghuram University of Pennsylvania - Marketing Department Han, Sangman Sungkyunkwan University - School of Management Gupta, Sunil Harvard Business School
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Arora, Neeraj University of Wisconsin - Madison - Department of Marketing Dreze, Xavier University of Pennsylvania - The Wharton School Ghose, Anindya New York University - Leonard N. Stern School of Business Hess, James D. University of Houston Iyengar, Raghuram University of Pennsylvania - Marketing Department Jing, Bing New York University (NYU) - Department of Information, Operations, and Management Sciences Joshi, Yogesh V. University of Maryland - Department of Marketing Kumar, V. Georgia State University Lurie, Nicholas H. University of Connecticut School of Business Neslin, Scott Dartmouth College - Tuck School of Business Sajeesh, S. City University of New York, CUNY Baruch College, Zicklin School of Business Su, Meng Guanghua School of Management Syam, Niladri B. University of Houston - C.T. Bauer College of Business Thomas, Jacquelyn Northwestern University - Integrated Marketing Communications Program Zhang, Z. John University of Pennsylvania - The Wharton School - Department of Marketing
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14 Apr 08
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Last Revised:
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04 Apr 12
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669
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one-to-one marketing, CRM, customization, choice
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3.
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Berger, Jonah A. University of Pennsylvania - Marketing Department Iyengar, Raghuram University of Pennsylvania - Marketing Department
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237
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word of mouth, online, offline
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Gopalakrishnan, Arun University of Pennsylvania - Marketing Department Iyengar, Raghuram University of Pennsylvania - Marketing Department Meyer, Robert J. University of Pennsylvania - Marketing Department
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35
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multi-part tariffs, dynamic allocation, consumer learning, dynamic decision making
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5.
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Iyengar, Raghuram University of Pennsylvania - Marketing Department Jedidi, Kamel Columbia Business School - Marketing Essegaier, Skander Koc University Danaher, Peter affiliation not provided to SSRN
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nonlinear pricing, tariff structure, discrete/continuous choice models
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6.
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Iyengar, Raghuram University of Pennsylvania - Marketing Department Jedidi, Kamel Columbia Business School - Marketing
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quantity discounts, willingness to pay, choice models, mixed logit, conjoint analysis
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Records 1 -
6
of 6 matches
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