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Lovette, Michael

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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers | Show Abstract |
Marketing Science, Vol. 31, No. 4, pp. 621-636, 2012, DOI: 10.1287/mksc.1120.0707
Accepted Paper Series
Belloni, Alexandre
Duke University - Fuqua School of Business
Lovette, Michael
affiliation not provided to SSRN
Boulding, William F.
Duke University
Staelin, Richard
Duke University - Fuqua School of Business
23 Oct 12

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