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Can Loss Aversion Move the Market? Evidence from IPO Trading Volume

MARKKU KAUSTIA
Helsinki School of Economics - Department of Accounting and Finance

December 27, 2000
 

Abstract:     
We study empirically the market-wide importance of loss aversion by investigating IPO trading volume. In IPOs all initial investors have a common purchase price, and the effect of loss aversion should be at its strongest. We find an increase in turnover for negative initial return IPOs on the day they surpass the offer price for the first time. This effect is economically important, although not as strong and consistent as that produced by new maximum and minimum stock prices. These results suggest that loss aversion may play a role in aggregate stock market activity.

 
Keywords: IPO, loss aversion, disposition effect, trading volume
 
JEL Classifications: G10, G30
 
Working Paper Series
 


Contact Information for MARKKU KAUSTIA (Contact Author)


Email address for MARKKU KAUSTIA
Helsinki School of Economics - Department of Accounting and Finance
P.O. Box 1210
Helsinki 00100
Finland
+3589 4313 8475 (Phone)
+3589 4313 8678 (Fax)


 
 
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