References (11)



On the Value of Privacy from Telemarketing: Evidence from the 'Do Not Call' Registry

Ivan P. L. Png

National University of Singapore

June 2007

Despite tremendous debate and policy interest, there has been relatively little research into the issue of how much individuals value their privacy. In this paper, I estimate the demand for the value of privacy from telemarketing as provided by the federal "do not call" registry. From the demand curve, I compute two estimates of the household value of privacy: a lower bound of $3.22 per year, and a best estimate of $8.25 per year. The telemarketing industry must provide consumers with at least this much expected consumer surplus to persuade them not to conceal themselves through the "do not call" registry.

Number of Pages in PDF File: 8

Keywords: privacy, telemarketing, do not call

JEL Classification: D18, L81, M31

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Date posted: July 22, 2007  

Suggested Citation

Png, Ivan P. L., On the Value of Privacy from Telemarketing: Evidence from the 'Do Not Call' Registry (June 2007). Available at SSRN: http://ssrn.com/abstract=1000533 or http://dx.doi.org/10.2139/ssrn.1000533

Contact Information

Ivan P. L. Png (Contact Author)
National University of Singapore ( email )
Singapore, 117543
+65 6516-6807 (Phone)
HOME PAGE: http://sites.google.com/site/iplpng/
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