When the Blind Lead
Peter S. Cohan
Peter S. Cohan & Associates
Business Strategy Review, Vol. 18, No. 3, pp. 65-70, Autumn 2007
It's called confirmation bias. When facing a major decision, one exhibits an unwillingness to admit conflicting data - no matter how salient - to influence a closed point of view. Peter S. Cohan examines the disease and offers a cure.
Number of Pages in PDF File: 6Accepted Paper Series
Date posted: September 14, 2007
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