The Why, When, and How of Corporate Social Responsibility

Abstract:     
Reflecting on the question of who is the principal subject of social responsibility in the business sphere, Greenfield sets out a number of common assumptions among practitioners in the field and tries to dismantle them through a critical review of recent literature. Some of his reflections need to be nuanced from an ethical basis and elaborated upon from a practical point of view. Taking as our starting point Greenfield's conclusion “there is no such thing as business ethics, only ethics of individual business men and women†, this article aims to look in more depth at the consequences of regulating personal ethics and referring it to an institution. What will happen if we continue with the current approach to CSR? Is there an alternative way of implementing CSR?.

Number of Pages in PDF File: 16

Keywords: Corporate Social Responsibility, Business Ethics, Strategy, Corporate Reputation.

working papers series