Abstract

http://ssrn.com/abstract=1016243
 
 

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The Transience of Constructed Preferences


Dan Simon


USC Gould School of Law, USC Department of Psychology

Daniel C. Krawczyk


University of California, Los Angeles (UCLA) - Department of Psychology

Airom Bleicher


University of California, Los Angeles (UCLA)

Keith J. Holyoak


University of California, Los Angeles (UCLA) - Department of Psychology


Journal of Behavioral Decision Making, Forthcoming
USC CLEO Research Paper No. C08-4
USC Law Legal Studies Paper No. 08-4

Abstract:     
A large body of research suggests that preferences are constructed rather than merely accessed in the course of making decisions. The current research examines the stability of constructed preferences over time. Preferences for various factors relevant to a job choice were measured prior to presentation of the job choice task, at the point of decision, and again following a delay. It was found that relative to baseline pre-decision levels, preferences shifted to provide stronger support for the emerging decision. Preference changes proved to be transient, receding to baseline after one week (Ex. 1), and even within fifteen minutes (Ex. 2). These findings, which can be interpreted in terms of decision making by constraint satisfaction, suggest that preferences are constructed to serve the decision at hand, without constraining the decision maker in future decisions.

Number of Pages in PDF File: 15

Keywords: decision making, psychology, construction of preferences, coherence

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Date posted: September 22, 2007 ; Last revised: November 16, 2013

Suggested Citation

Simon, Dan and Krawczyk, Daniel C. and Bleicher, Airom and Holyoak, Keith J., The Transience of Constructed Preferences. Journal of Behavioral Decision Making, Forthcoming; USC CLEO Research Paper No. C08-4; USC Law Legal Studies Paper No. 08-4. Available at SSRN: http://ssrn.com/abstract=1016243

Contact Information

Dan Simon (Contact Author)
USC Gould School of Law, USC Department of Psychology ( email )
699 Exposition Boulevard
Los Angeles, CA 90089
United States
213-740-0168 (Phone)
213-740-5502 (Fax)

Daniel C. Krawczyk
University of California, Los Angeles (UCLA) - Department of Psychology ( email )
1285 Franz Hall
Box 951563
Los Angeles, CA 90095-1563
United States
Airom Bleicher
University of California, Los Angeles (UCLA) ( email )
405 Hilgard Avenue
Box 951361
Los Angeles, CA 90095
United States
Keith J. Holyoak
University of California, Los Angeles (UCLA) - Department of Psychology ( email )
1285 Franz Hall
Box 951563
Los Angeles, CA 90095-1563
United States
310-206-1646 (Phone)
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