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The Transience of Constructed PreferencesDan SimonUSC Gould School of Law, USC Department of Psychology Daniel C. KrawczykUniversity of California, Los Angeles (UCLA) - Department of Psychology Airom BleicherUniversity of California, Los Angeles (UCLA) Keith J. HolyoakUniversity of California, Los Angeles (UCLA) - Department of Psychology Journal of Behavioral Decision Making, Forthcoming USC CLEO Research Paper No. C08-4 USC Law Legal Studies Paper No. 08-4 Abstract: A large body of research suggests that preferences are constructed rather than merely accessed in the course of making decisions. The current research examines the stability of constructed preferences over time. Preferences for various factors relevant to a job choice were measured prior to presentation of the job choice task, at the point of decision, and again following a delay. It was found that relative to baseline pre-decision levels, preferences shifted to provide stronger support for the emerging decision. Preference changes proved to be transient, receding to baseline after one week (Ex. 1), and even within fifteen minutes (Ex. 2). These findings, which can be interpreted in terms of decision making by constraint satisfaction, suggest that preferences are constructed to serve the decision at hand, without constraining the decision maker in future decisions.
Number of Pages in PDF File: 15 Keywords: decision making, psychology, construction of preferences, coherence Accepted Paper SeriesDate posted: September 22, 2007 ; Last revised: February 14, 2008Suggested CitationContact Information
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