Sermo: A Community-Based, Knowledge Ecosystem
David A. Bray
University of Oxford; National Defense University - Information Resources Management College; Emory University - Department of Decision & Information Analysis
William H. Dutton
Quello Center, Michigan State University
Emory University - Goizueta Business School
OII DPSN Working Paper No. 7
Oll Distributed Problem-Solving Networks Conference, February 2008
Our case study starts by describing the Sermo business model, the knowledge application, company financials, and potential indicators of success. Second, we examine the metrics behind the performance of Sermo and the challenges faced by its model. Third, we extend our inquiry to consider how Sermo demonstrates its value as and new ways an abstracted Sermo model could measure performance outcomes.
Throughout our case study, we will attempt to link the findings of our investigation with relevant literature streams - thus situating an empirical investigation with extant literature and theory. We do this both to extend existing literature and to synthesize our findings with relevant research. We will conclude our case study by consider a emergent themes from this case that could have universal relevance to subsequent research and practitioner-related investigations.
Number of Pages in PDF File: 11
Keywords: distributed problem solving networks, knowledge ecosystem, organizational adaptedness, knowledge cultivation
JEL Classification: D23, D70, D83
Date posted: September 24, 2007 ; Last revised: January 19, 2009
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