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Seriosity: Addressing the Challenges of Limited Attention Spans

David A. Bray
National Defense University - Information Resources Management College; Emory University - Department of Decision & Information Analysis

Karen Croxson
Balliol College

William H. Dutton
University of Oxford

Benn Konsynski
Emory University - Goizueta Business School



OII DPSN Working Paper No. 8
Oil Distributed Problem-Solving Networks Conference, February 2008

Abstract:     
Our case study seeks to investigate how Seriosity operates as a distributed problem solving network (DPSN) with the goals of addressing the organizational challenges of limited attention spans - embodied both by information pollution and knowledge overload. We first consider the background behind such challenges and why they will increasingly diminish organizational performance if not successfully mitigated by organizations of the future. We then consider how Seriosity measures the performance outcomes of its technologies - specifically, how does Seriosity know it is successful at translating elements of MMORPG's to help individuals better collaborate and coordinate their activities?

Keywords: distributed problem solving networks, limited attention spans, information pollution, knowledge overload

JEL Classifications: D23, D70, D83

Working Paper Series

Date posted: September 24, 2007 ; Last revised: September 28, 2009

Suggested Citation

Bray, David A., Croxson, Karen, Dutton, William H. and Konsynski, Benn, Seriosity: Addressing the Challenges of Limited Attention Spans. Oil Distributed Problem-Solving Networks Conference, February 2008; Oil Distributed Problem-Solving Networks Conference, February 2008. Available at SSRN: http://ssrn.com/abstract=1016484


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Contact Information

David A. Bray (Contact Author)
National Defense University - Information Resources Management College ( email )
Washington, DC
HOME PAGE: http://www.linkedin.com/in/dbray
Emory University - Department of Decision & Information Analysis ( email )
1300 Clifton Road
Atlanta, GA 30322
United States
Karen Croxson
Balliol College ( email )
Oxford, England, OX1 3BJ United States
William H. Dutton
University of Oxford ( email )
Oxford Internet Institute
1 St Giles
Oxford OX1 3JS
United Kingdom
01865 287210 (Phone)
01865 287211 (Fax)
HOME PAGE: http://people.oii.ox.ac.uk/dutton/
Benn Konsynski
Emory University - Goizueta Business School ( email )
1300 Clifton Road
Atlanta, GA 30322-2722
United States
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