Abstract

http://ssrn.com/abstract=1017995
 
 

References (41)



 
 

Citations (2)



 


 



Internet Business Practices Across the Globe: Lessons from Emerging Economies


Jonathan Whitaker


University of Richmond - E. Claiborne Robins School of Business

Nigel P. Melville


University of Michigan, Stephen M. Ross School of Business

Robert K. Plice


San Diego State University

Jason Dedrick


University of California, Irvine

August 6, 2008

Ross School of Business Paper No. 1113

Abstract:     
Firms in emerging economies are rapidly becoming formidable competitors to long-established industry leaders from developed economies. In some cases, emerging-economy firms are acquiring developed-economy firms, such as the recent acquisitions of Jaguar by Tata Motors and Gateway by Acer. Aside from anecdotal reports of high-level corporate strategies adopted by certain emerging-economy firms, there is little scholarly evidence concerning the operational details of how emerging-economy firms are becoming competitive with developed-economy firms. A common explanation is labor cost or currency advantages in emerging economies. As emerging-economy firms also compete effectively in developed economies using developed-economy resources, this cannot be the entire explanation. We propose another explanation, based on dissimilar adaptation of the Internet to enable and reinforce business practices related to customer relationships and supply chain integration.

This paper draws on original survey data from over 450 firms across 10 countries as well as case examples to illuminate three key ways that Internet business practices differ between developed- and emerging-economy firms. First, compared with developed-economy firms, emerging-economy firms place a relatively higher priority on using the Internet to achieve strong customer relationships via service and support. Second, emerging-economy firms place a relatively higher priority on using the Internet to integrate processes with suppliers than do developed-economy firms. Finally, emerging-economy firms are relatively more driven to adopt Internet business practices to expand existing markets and enter new markets, and accordingly report a relatively greater impact to international sales growth compared with developed-economy firms. Our findings suggest that managers in developed-economy firms would be wise to re-assess and re-evaluate their use of Internet business practices - in particular, in the areas of customer relationships and supply chain integration - to retain competitiveness in the dynamic global economy.

Number of Pages in PDF File: 28

Keywords: adoption, electronic commerce, globalization, Internet, performance

working papers series





Download This Paper

Date posted: September 29, 2007 ; Last revised: September 29, 2013

Suggested Citation

Whitaker, Jonathan and Melville, Nigel P. and Plice, Robert K. and Dedrick, Jason, Internet Business Practices Across the Globe: Lessons from Emerging Economies (August 6, 2008). Ross School of Business Paper No. 1113. Available at SSRN: http://ssrn.com/abstract=1017995 or http://dx.doi.org/10.2139/ssrn.1017995

Contact Information

Jonathan Whitaker (Contact Author)
University of Richmond - E. Claiborne Robins School of Business ( email )
Richmond, VA 23173
United States
Nigel P. Melville
University of Michigan, Stephen M. Ross School of Business ( email )
701 Tappan Street
Ann Arbor, MI MI 48109
United States
HOME PAGE: http://webuser.bus.umich.edu/npmelv/
Robert K. Plice
San Diego State University ( email )
San Diego, CA 92182-0763
United States
Jason Dedrick
University of California, Irvine ( email )
Campus Drive
Irvine, CA 62697-3125
United States
Feedback to SSRN


Paper statistics
Abstract Views: 2,166
Downloads: 673
Download Rank: 21,093
References:  41
Citations:  2
Paper comments
No comments have been made on this paper

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo2 in 0.500 seconds