Abstract

http://ssrn.com/abstract=1020695
 
 

Footnotes (110)



 


 



Online Word of Mouth and its Implications for Trademark Law


Eric Goldman


Santa Clara University - School of Law


Santa Clara Univ. Legal Studies Research Paper No. 07-46
TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007

Abstract:     
This Chapter discusses the emergence of online word of mouth, the process by which consumers disseminate their views about marketplace goods and services. Due to online word of mouth, consumers have an unprecedented ability to influence the brand perceptions of other consumers. Unfortunately, these effects have put doctrinal pressure on trademark law, leading to judicial interpretations that inhibit the flow of online word of mouth and may damage the efficacy of marketplace mechanisms. This Chapter will explore how trademark law should be interpreted to preserve the flow of socially beneficial online word of mouth.

Number of Pages in PDF File: 28

Keywords: trademark, word of mouth, griper, gripe site, use in commerce, consumer opinions

JEL Classification: D11, D18, D7, D83, K00, L86, L96, M30, O33, O34

Accepted Paper Series





Download This Paper

Date posted: October 10, 2007 ; Last revised: February 1, 2014

Suggested Citation

Goldman, Eric, Online Word of Mouth and its Implications for Trademark Law. Santa Clara Univ. Legal Studies Research Paper No. 07-46; TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007. Available at SSRN: http://ssrn.com/abstract=1020695

Contact Information

Eric Goldman (Contact Author)
Santa Clara University - School of Law ( email )
500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)
HOME PAGE: http://www.ericgoldman.org
Feedback to SSRN


Paper statistics
Abstract Views: 7,455
Downloads: 929
Download Rank: 12,741
Footnotes:  110
Paper comments
No comments have been made on this paper

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo7 in 0.282 seconds