Direct Energy: Evolving a New Role for IT
Cyrus F. Gibson
Massachusetts Institute of Technology (MIT) - Sloan School of Management
MIT Sloan Research Paper No. 4665-07
CISR Working Paper No. 370
In 2005 top management of Direct Energy, a rapidly growing energy utility, distribution and trading company, recruited a new CIO to be a member of the executive team. The case describes three years of significant change in the role of IT and provides lessons in mutual IT-business learning and relationship building for businesses in transition to greater dependency on IT as a competitive resource. Of particular relevance is the approach taken by top management in setting priorities and introducing change, including new IT governance mechanisms and assistance to businesses to gain credibility and influence.
Number of Pages in PDF File: 15
Keywords: IT-enabled change, IT governance, IT and senior executive leadershipworking papers series
Date posted: October 14, 2007
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