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From Broadcasting to Narrowcasting: The Emerging Challenge for Campaign Finance Law


Michael S. Kang


Emory University School of Law


George Washington Law Review, Vol. 73, No. 5/6, p. 1070, 2005

Abstract:     
The Article introduces and analyzes the campaign finance implications of a recent trend in political campaigning that the Article terms political narrowcasting. Using sophisticated databases of microlevel data on potential voters, political actors have turned increasingly to targeted face-to-face outreach that, at least in the case of nonconnected groups, escapes many campaign finance restrictions. Political narrowcasting not only avoids much campaign finance regulation, it also challenges the usual assumptions underpinning campaign finance regulation. In fact, the Article suggests that political narrowcasting by nonconnected groups may be a welcome development for its encouragement of participatory politics.

Number of Pages in PDF File: 30

Keywords: political campaigning, narrowcasting, microtargeting, campaign finance, 527s, political committees, 2004 elections

JEL Classification: K10

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Date posted: January 4, 2008  

Suggested Citation

Kang, Michael S., From Broadcasting to Narrowcasting: The Emerging Challenge for Campaign Finance Law. George Washington Law Review, Vol. 73, No. 5/6, p. 1070, 2005. Available at SSRN: http://ssrn.com/abstract=1080487

Contact Information

Michael S. Kang (Contact Author)
Emory University School of Law ( email )
1301 Clifton Road
Atlanta, GA 30322
United States
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