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Branding the Small Wonder: Delaware's Dominance and the Market for Corporate Law


Omari Scott Simmons


Wake Forest University School of Law


University of Richmond Law Review, Forthcoming
Wake Forest Univ. Legal Studies Paper No. 1085707

Abstract:     
The Delaware brand is to corporate law what Google is to search engines. Brands are of immense value in today's business environment and beyond. Brands have been used to describe a range of items such as products, people, sports clubs, and even geographic locations. In the market for corporate charters, Delaware, particularly its legal regime, is a brand. Delaware's preeminence in the market for corporate charters has lasted for nearly a century and Delaware shows no sign of relinquishing its dominance. Traditional accounts of Delaware's dominance, i.e., race-to-the-bottom theories, race-to-the-top theories and their progeny, provide an incomplete descriptive assessment of charter competition. The branding discussion provides an important missing chapter in the story of Delaware's sustained dominance. Unlike the proliferation of race theories over the past thirty years, active debate exploring the connection between branding and Delaware's competitive advantage in the charter competition context is underdeveloped. This article fills a gap in the legal literature and argues the Delaware brand is a mixture of tangible and intangible elements that has significant implications for Delaware, incorporating firms, and U.S. corporate governance.

Number of Pages in PDF File: 65

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Date posted: January 22, 2008 ; Last revised: March 26, 2009

Suggested Citation

Simmons, Omari Scott, Branding the Small Wonder: Delaware's Dominance and the Market for Corporate Law. University of Richmond Law Review, Forthcoming; Wake Forest Univ. Legal Studies Paper No. 1085707. Available at SSRN: http://ssrn.com/abstract=1085707

Contact Information

Omari Scott Simmons (Contact Author)
Wake Forest University School of Law ( email )
P.O. Box 7206
Winston-Salem, NC 27109
United States
(336) 758-4493 (Phone)

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