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http://ssrn.com/abstract=1087416
 
 

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Advertising Intensity and Welfare in an Equilibrium Search Model


Ian M. McCarthy


Institute for Health Care Research and Improvement; Southern Methodist University (SMU)

January 25, 2008

CAEPR Working Paper No. 2008-003

Abstract:     
We analyze an equilibrium search model in a duopoly setting with bilateral heterogeneities in production and search costs in which firms can advertise by announcing price and location. We study existence, stability, and comparative statics in such a setting, compare the market advertising level to the socially optimal level, and find conditions in which firms advertise more or less than the social optimum.

Number of Pages in PDF File: 31

Keywords: Search, Advertising, Welfare

JEL Classification: D21, D43, D83, M37

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Date posted: January 31, 2008  

Suggested Citation

McCarthy, Ian M., Advertising Intensity and Welfare in an Equilibrium Search Model (January 25, 2008). CAEPR Working Paper No. 2008-003. Available at SSRN: http://ssrn.com/abstract=1087416 or http://dx.doi.org/10.2139/ssrn.1087416

Contact Information

Center for Applied Economics And Policy Research (Contact Author)
Indiana University Bloomington - Department of Economics
Bloomington, IN 47405-6620
United States
Ian M. McCarthy
Institute for Health Care Research and Improvement ( email )
8080 N. Central Expressway
Suite 900
Dallas, TX 75206
United States
Southern Methodist University (SMU) ( email )
6212 Bishop Blvd.
Dallas, TX 75275
United States
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