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What If We Just Think Differently?


Julian Birkinshaw


London Business School

Des Dearlove


affiliation not provided to SSRN

Business Strategy Review, Vol. 19, Issue 1, pp. 18-23, Spring 2008

Abstract:     
The UK-based innovation company, "What If," has pursued a unique and imaginative route to growth and look at the broader lessons.

Number of Pages in PDF File: 6

Accepted Paper Series


Date posted: February 18, 2008  

Suggested Citation

Birkinshaw, Julian and Dearlove, Des, What If We Just Think Differently?. Business Strategy Review, Vol. 19, Issue 1, pp. 18-23, Spring 2008. Available at SSRN: http://ssrn.com/abstract=1093017 or http://dx.doi.org/10.1111/j.1467-8616.2008.00512.x

Contact Information

Julian Birkinshaw (Contact Author)
London Business School ( email )
Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom
Des Dearlove
affiliation not provided to SSRN ( email )
Feedback to SSRN (Beta)


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Footnotes:  2

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