What If We Just Think Differently?
London Business School
affiliation not provided to SSRN
Business Strategy Review, Vol. 19, Issue 1, pp. 18-23, Spring 2008
The UK-based innovation company, "What If," has pursued a unique and imaginative route to growth and look at the broader lessons.
Number of Pages in PDF File: 6Accepted Paper Series
Date posted: February 18, 2008
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