Pioneering Strategies for Entrepreneurial Success
Babson College - Arthur M. Blank Center for Entrepreneurship
Business Horizons, Vol. 51, No. 1, January - February 2008
Babson College Center for Entrepreneurship Research Paper No. 2008-03
Entrepreneurs are, by definition, pioneers in that they innovate new products/services, create new processes, open new markets, or organize new industries. Dramatic changes in the global environment suggest that successful entrepreneurs must master three key strategies: (1) develop a clear vision; (2) manage cash creatively, or learn to "bootstrap"; and (3) be able to persuade others to commit to the venture using social skills. This article discusses pioneering strategies and offers guidance on how to implement these.
JEL Classification: M13
Date posted: February 15, 2008
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