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Pioneering Strategies for Entrepreneurial Success


Candida Brush


Babson College - Arthur M. Blank Center for Entrepreneurship

Business Horizons, Vol. 51, No. 1, January - February 2008
Babson College Center for Entrepreneurship Research Paper No. 2008-03

Abstract:     
Entrepreneurs are, by definition, pioneers in that they innovate new products/services, create new processes, open new markets, or organize new industries. Dramatic changes in the global environment suggest that successful entrepreneurs must master three key strategies: (1) develop a clear vision; (2) manage cash creatively, or learn to "bootstrap"; and (3) be able to persuade others to commit to the venture using social skills. This article discusses pioneering strategies and offers guidance on how to implement these.

Keywords: Entrepreneurship

JEL Classification: M13

Accepted Paper Series


Date posted: February 15, 2008  

Suggested Citation

Brush, Candida, Pioneering Strategies for Entrepreneurial Success. Business Horizons, Vol. 51, No. 1, January - February 2008; Babson College Center for Entrepreneurship Research Paper No. 2008-03. Available at SSRN: http://ssrn.com/abstract=1093326

Contact Information

Babson College for ERPN Submitter (Contact Author)
affiliation not provided to SSRN ( email )
Candida Brush
Babson College - Arthur M. Blank Center for Entrepreneurship ( email )
Babson Park, MA 02457-0310
United States
Feedback to SSRN (Beta)


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