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http://ssrn.com/abstract=1095462
 
 

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Managerial Cognition and Strategic Decision Making in Diversified Firms


J. L. Stimpert


Colorado College - Department of Economics and Business

Irene Duhaime


Georgia State University - Department of Management



Abstract:     
The research reported here sought to identify top managers' mental models about the management of diversification and to determine whether these beliefs are associated with important strategic decisions. The study identified three broad sets of beliefs or orientations about the management of diversification that are commonly held by managers of large diversified firms. The study found that these management orientations are significantly associated with a number of key strategic choices, including decisions about the extent of diversification, divestment activity, new product development efforts, and research and development spending. The results offer empirical evidence of the influence of managerial cognition on strategic decision making.

Number of Pages in PDF File: 31

Keywords: experience, demography, cognition, diversification, management

JEL Classification: D71, D73, G32, G34, L22, L23, M51

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Date posted: March 9, 2008  

Suggested Citation

Stimpert, J. L. and Duhaime, Irene, Managerial Cognition and Strategic Decision Making in Diversified Firms. Available at SSRN: http://ssrn.com/abstract=1095462 or http://dx.doi.org/10.2139/ssrn.1095462

Contact Information

J. L. Stimpert (Contact Author)
Colorado College - Department of Economics and Business ( email )
14 E Cache La Poudre Street
Colorado Springs, CO 80903
United States
7193896407 (Phone)
7193896927 (Fax)
HOME PAGE: http://www.coloradocollege.edu/dept/EC/stimpertII.html
Irene Duhaime
Georgia State University - Department of Management ( email )
United States
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