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No Harm, No Foul: The Outcome Bias in Ethical Judgments


Francesca Gino


University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Don A. Moore


University of California, Berkeley - Haas School of Business; Carnegie Mellon University - David A. Tepper School of Business

Max H. Bazerman


Harvard Business School - Negotiations, Organizations and Markets Unit

April 8, 2009

Harvard Business School NOM Working Paper No. 08-080

Abstract:     
We present six studies demonstrating that outcome information biases ethical judgments of others' ethically-questionable behaviors. In particular, we show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are determined by chance. Our studies show that individuals judge behaviors as less ethical, more blameworthy, and punish them more harshly, when such behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew its consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's intuitions in ethical judgments. Implications for both research and practice are discussed.

Number of Pages in PDF File: 52

Keywords: outcome bias, unethical behavior, judgment, ethical decision making

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Date posted: March 3, 2008 ; Last revised: August 5, 2009

Suggested Citation

Gino, Francesca, Moore, Don A. and Bazerman, Max H., No Harm, No Foul: The Outcome Bias in Ethical Judgments (April 8, 2009). Harvard Business School NOM Working Paper No. 08-080. Available at SSRN: http://ssrn.com/abstract=1099464 or http://dx.doi.org/10.2139/ssrn.1099464

Contact Information

Francesca Gino
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School ( email )
McColl Building
Chapel Hill, NC 27599-3490
United States
Don A. Moore
University of California, Berkeley - Haas School of Business ( email )
545 Student Services Building
Berkeley, CA 94720
United States
Carnegie Mellon University - David A. Tepper School of Business ( email )
5000 Forbes Avenue
Pittsburgh, PA 15213-3890
United States
412-268-5968 (Phone)
412-268-7345 (Fax)
HOME PAGE: http://www.andrew.cmu.edu/user/donm/
Max H. Bazerman (Contact Author)
Harvard Business School - Negotiations, Organizations and Markets Unit ( email )
Soldiers Field
Boston, MA 02163
United States
617-495-6429 (Phone)
617-496-4191 (Fax)
HOME PAGE: http://www.people.hbs.edu/mbazerman
Feedback to SSRN (Beta)


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