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No Harm, No Foul: The Outcome Bias in Ethical JudgmentsFrancesca GinoHarvard University - Harvard Business School Don A. MooreUniversity of California, Berkeley - Haas School of Business Max H. BazermanHarvard Business School - Negotiations, Organizations and Markets Unit April 8, 2009 Harvard Business School NOM Working Paper No. 08-080 Abstract: We present six studies demonstrating that outcome information biases ethical judgments of others' ethically-questionable behaviors. In particular, we show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are determined by chance. Our studies show that individuals judge behaviors as less ethical, more blameworthy, and punish them more harshly, when such behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew its consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's intuitions in ethical judgments. Implications for both research and practice are discussed.
Number of Pages in PDF File: 52 Keywords: outcome bias, unethical behavior, judgment, ethical decision making Date posted: March 3, 2008 ; Last revised: August 5, 2009Suggested CitationContact Information
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