Reluctant Recyclers: Social Interaction in Responsibility Ascription
Kjell Arne Brekke
University of Oslo - Department of Economics; University of Oslo - Frisch Center
affiliation not provided to SSRN
University of Oslo - Department of Economics; University of Oslo - Ragnar Frisch Centre for Economic Research
Duty-orientation implies a warm glow of giving as well as a cold shiver of not giving enough. If duty-oriented consumers learn their moral responsibility by observing others' behavior, social interaction in contribution behavior arises. However, since moral responsibility is a burden, duty-oriented consumers may be less willing to accept responsibility if their information about others' behavior is uncertain. Data from a survey on households' glass recycling indicates that perceived responsibility is a major determinant for reported recycling; that responsibility ascription is influenced by beliefs about others' behavior; and that people are, indeed, reluctant to accept responsibility based on uncertain information.
Number of Pages in PDF File: 38
Keywords: Voluntary contributions, duty-orientation, recycling, joint FIML estimation
JEL Classification: D11, D12, D64, Q53working papers series
Date posted: April 7, 2008
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