|
|
|
|
||||
|
||||
'Trying' to be an Entrepreneur? A 'Goal-Specific' Challenge to the Intentions ModelMalin BrännbackÅbo Akademi University Norris F. Krueger Jr.Entrepreneurship Northwest; Max Planck Institute for Economics Alan L. CarsrudFlorida International University (FIU) Jill KickulNew York University (NYU) - Berkley Center for Entrepreneurial Studies; New York University (NYU) - Markets, Ethics & Law (MEL) Program Jennie ElfvingAbo Akademi University June 2007 Abstract: If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi's Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.
Number of Pages in PDF File: 15 Keywords: Intentions, theory of trying, theory of planned behavior, reciprocity, goal hierarchy JEL Classification: M13 working papers seriesDate posted: May 20, 2008Suggested CitationContact Information
|
|
|||||||||||||||||||||||||||||||||||||||
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
This page was processed by apollo6 in 0.328 seconds
