'Trying' to be an Entrepreneur? A 'Goal-Specific' Challenge to the Intentions Model
Åbo Akademi University
Norris F. Krueger Jr.
Entrepreneurship Northwest; Max Planck Institute for Economics
Alan L. Carsrud
Florida International University (FIU)
New York University (NYU) - Berkley Center for Entrepreneurial Studies; New York University (NYU) - Markets, Ethics & Law (MEL) Program
Abo Akademi University
If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi's Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.
Number of Pages in PDF File: 15
Keywords: Intentions, theory of trying, theory of planned behavior, reciprocity, goal hierarchy
JEL Classification: M13working papers series
Date posted: May 20, 2008
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