The Investor's Paradox: Making Intelligent Decisions Amid More Choices

Abstract:     
Having more choices is always a benefit - or is it? In the book The Paradox of Choice (New York: HarperCollins, 2004), Professor Barry Schwartz convincingly argues that the process of making constant decisions amidst a sea of overwhelming choice - be it health care options, televisions, or investment products - can and often does result in behavioral biases, stress, and poor decisions. In this article, we share insights from The Paradox of Choice and discuss the implications for investors.

Keywords: paradox of choice, choice, decision, behavioral biases, paradox, investment, investors

Working Paper Series