Abstract

http://ssrn.com/abstract=1149001
 
 

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Understanding and Developing Strategic Corporate Social Responsibility


Peter A. Heslin


University of New South Wales

Jenna D. Ochoa


Corporate Relief Pharmacist


Organizational Dynamics, Vol. 37, pp. 125-144, 2008

Abstract:     
Over the last decade, there has been considerable debate over whether organizations have a corporate social responsibility (CSR), as well as whether socially responsible initiatives predict subsequent financial performance. Business leaders are increasingly concerned with how their organizations can grow and thrive from addressing societal challenges. Strategic CSR can benefit organizations through growth in market share and organizational learning, as well as more committed and engaged employees, supportive external stakeholders, and positive investor relations. We discuss how organizations around the world are prospering by proactively engaging with social and environmental challenges. Seven strategic CSR principles, illustrated by 21 exemplars of strategic CSR initiatives, are outlined. These principles should not be interpreted as a checklist of best practices, but rather as a stimulus for designing financially viable and prudent CSR initiatives, given each organization's combination of mission, resources, challenges, and opportunities.

Number of Pages in PDF File: 20

Keywords: Corporate social responsibility (CSR), sustainability

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Date posted: June 21, 2008  

Suggested Citation

Heslin, Peter A. and Ochoa, Jenna D., Understanding and Developing Strategic Corporate Social Responsibility. Organizational Dynamics, Vol. 37, pp. 125-144, 2008. Available at SSRN: http://ssrn.com/abstract=1149001

Contact Information

Peter A. Heslin (Contact Author)
University of New South Wales ( email )
Sydney, NSW 2052
Australia

Jenna D. Ochoa
Corporate Relief Pharmacist ( email )
Dallas, TX
United States
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