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The Abundance Effect: Unethical Behavior in the Presence of Wealth

Francesca Gino
University of North Carolina at Chapel Hill - Kenan-Flagler Business School

Lamar Pierce
Washington University, St. Louis


August 20, 2008


Abstract:     
Three laboratory studies investigate the hypothesis that the presence of wealth may influence people's propensity to engage in unethical behavior. In the experiments, participants are given the opportunity to cheat by overstating their performance or by stealing money. In each study, one group is stimulated by the visible proximity of wealth. We find that the presence of abundant wealth leads to more frequent cheating than an environment of scarcity. Our third experiment also investigates the potential mechanisms behind this effect. Our results show that feelings of envy towards wealthy others lead to unethical behavior. Our findings offer insights into when and why people engage in unethical behavior.

Keywords: unethical behavior, envy, money, wealth, stealing

Working Paper Series

Date posted: July 09, 2008 ; Last revised: August 21, 2008

Suggested Citation

Gino, Francesca and Pierce, Lamar, The Abundance Effect: Unethical Behavior in the Presence of Wealth (August 20, 2008). Available at SSRN: http://ssrn.com/abstract=1157085


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Contact Information

Lamar Pierce (Contact Author)
Washington University, St. Louis ( email )
One Brookings Drive
Campus Box 1133
St. Louis, MO 63130-4899
United States
314-935-5205 (Phone)
Francesca Gino
University of North Carolina at Chapel Hill - Kenan-Flagler Business School ( email )
McColl Building
Chapel Hill, NC 27599-3490
United States
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