Abstract

http://ssrn.com/abstract=1180742
 
 

References (18)



 
 

Citations (8)



 


 



Broadband Adoption and Content Consumption


Lorin M. Hitt


University of Pennsylvania - Operations & Information Management Department

Prasanna Tambe


New York University (NYU) - Leonard N. Stern School of Business; New York University (NYU) - Department of Information, Operations, and Management Sciences

February 9, 2007

Information Economics and Policy, Vol. 19, No. 3-4, 2007

Abstract:     
We explore how broadband access drives changes in the quantity and diversity of consumption of online content by using panel data that describes household Internet usage before and after broadband adoption. Our data suggests that on average, broadband adoption increases usage by over 1300 minutes per month. We also find that information consumption becomes more evenly distributed within the population, driven in part by post-adoption usage gains of almost 1800 minutes per month among individuals who were in the lowest usage quintile before adopting broadband. After adopting broadband, this pre-adoption lowest-usage quintile consumes content in greater quantities than users in neighboring quintiles, passing both the second and third quintiles in terms of absolute usage. This suggests that these users may have had strong preferences for high-bandwidth content that was too costly to consume in a narrowband environment. We also show that broadband adoption increases the variety of content that users consume although many of these gains appear to be associated with an increase in the variety of sites visited within previously visited content categories rather than an expansion in the types of content consumed.

Number of Pages in PDF File: 27

Keywords: digital divide, broadband adoption, telecommunications policy, media, Internet

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Date posted: July 28, 2008 ; Last revised: September 3, 2014

Suggested Citation

Hitt, Lorin M. and Tambe, Prasanna, Broadband Adoption and Content Consumption (February 9, 2007). Information Economics and Policy, Vol. 19, No. 3-4, 2007. Available at SSRN: http://ssrn.com/abstract=1180742

Contact Information

Lorin M. Hitt
University of Pennsylvania - Operations & Information Management Department ( email )
571 Jon M. Huntsman Hall
Philadelphia, PA 19104
United States
215-898-7730 (Phone)
509-267-9192 (Fax)

Prasanna Tambe (Contact Author)
New York University (NYU) - Leonard N. Stern School of Business ( email )
44 West 4th Street
New York, NY NY 10012
United States

New York University (NYU) - Department of Information, Operations, and Management Sciences ( email )
44 West Fourth Street
New York, NY 10012
United States
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