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You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time ProgressionAaron M. SackettUniversity of St. Thomas Tom MeyvisNew York University (NYU) - Department of Marketing Leif D. NelsonUniversity of California, Berkeley - Haas School of Business Benjamin A. Converseaffiliation not provided to SSRN Anna L. Sackettaffiliation not provided to SSRN 2010 Psychological Science, Vol. 21, No. 1, pp. 111-117 Abstract: Seven studies test the hypothesis that people use subjective time progression in hedonic evaluation. When people believe that time has passed unexpectedly quickly, they rate tasks as more engaging, noises as less irritating, and songs as more enjoyable. We propose that felt time distortion operates as a metacognitive cue that people implicitly attribute to their enjoyment of an experience (i.e., time flew, so it must have been fun). Consistent with this attribution account, the effects of felt time distortion on enjoyment ratings were moderated by the need for attribution, the strength of the "time flies" naive theory, and the presence of an attribution alternative. These findings suggest a previously unexplored process through which subjective time progression can influence the hedonic evaluation of experiences.
Number of Pages in PDF File: 7 Keywords: time, hedonic experiences, metacognition JEL Classification: M39 Accepted Paper SeriesDate posted: August 8, 2008 ; Last revised: January 23, 2010Suggested CitationContact Information
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