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Crowdsourcing, Attention and ProductivityBernardo A. HubermanHewlett-Packard Laboratories Daniel M. RomeroHewlett-Packard Laboratories, Bristol Fang WuHP Labs September 12, 2008 Abstract: The tragedy of the digital commons does not prevent the copious voluntary production of content that one witnesses in the web. We show through an analysis of a massive data set from YouTube that the productivity exhibited in crowdsourcing exhibits a strong positive dependence on attention, measured by the number of downloads. Conversely, a lack of attention leads to a decrease in the number of videos uploaded and the consequent drop in productivity, which in many cases asymptotes to no uploads whatsoever. Moreover, uploaders compare themselves to others when having low productivity and to themselves when exceeding a threshold.
Number of Pages in PDF File: 10 Keywords: digital commons, social attention, productivity, crowdsourcing JEL Classification: E23,C92, D70, D83, M37 working papers seriesDate posted: September 14, 2008 ; Last revised: September 25, 2008Suggested CitationContact Information
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